In this guide, you can learn how to get started measuring your in-app campaigns in AudienceReport.
How it works
By using device-ID’s (also called advertising identifiers), we are able to tie in-app usage to our individual panelists. These device-ID’s are called IDFA (Identifier For Advertisers) on iOS devices and AAID (Android Advertising ID) on Android devices.
As with traditional browser based traffic, the in-app tracking is done by firing a tracking pixel. The only requirement is that the platform / ad server is able to return device-ID’s through a macro in the tracking pixel URL.
Example
In other words, a tracking pixel, which is meant to fire inside an app, should look something like this:
https://visitanalytics.userreport.com/hit.gif?t=[tcode]&rnd=%RANDOM%&d=%DEVICE_ID%&med=%APP%
Where:
[tcode]must be replaced with the appropriate tracking code%RANDOM%is replaced by the name of a macro generating a random number%DEVICE_ID%is replaced by the name of a macro obtaining the IDFA / AAID%APP%is replaced by the name of a macro that provides the app name
This is a lot similar to the way AudienceReport addresses viewability and tracking of specific events such as clicks, conversions, video plays etc.
Adform
Here’s the template of an in-app tracking pixel with Adform macros applied. The [tcode] part should be unique for your campaign - so please remember to replace it.
https://visitanalytics.userreport.com/hit.gif?t=[tcode]&rnd=%%ADFRND%%&d=%%ADFDEVID%%&med=%%ADFPUBD%%
Sizmek
Here’s the template of an in-app tracking pixel with Sizmek macros applied. The [tcode] part should be unique for your campaign - so please remember to replace it.
https://visitanalytics.userreport.com/hit.gif?t=[tcode]&ord=[timestamp]&d=[%tp_DeviceID%]&[%tp_AppID%]
Adcolony
Here's the template of an in-app tracking pixel with Adcolony macros applied. The [tcode] part should be unique for your campaign - so please remember to replace it. Please also note that the pixel needs to be implemented directly to Adcolony, as it cannot be added via an ad-server.
https://visitanalytics.userreport.com/hit.gif?t=[tcode]&d=[DEVICE_ID]
DoubleClick for Publishers
Here's the template of an in-app tracking pixel with DFP – DoubleClick for Publisher macros applied. The [tcode] part should be unique for your campaign - so please remember to replace it. Please also note that the pixel needs to be implemented directly to DFP – DoubleClick for Publisher
https://visitanalytics.userreport.com/hit.gif?t=[tcode]&d=%%ADVERTISING_IDENTIFIER_PLAIN%%
Spotify
Here's the template of an in-app tracking pixel with Spotify macros applied.
The [tcode] part should be unique for your campaign- so please remember to replace it.
Please also note that the pixel needs to be implemented directly to Spotify, as it cannot be added via an ad-server.
https://visitanalytics.userreport.com/hit.gif?t=[tcode]&rnd=%%CACHEBUSTER%%&d=%%PATTERN:rdid%%
Bauer Media
Here’s the template for in-app tracking pixel for Bauer campaigns via the Adswizz adserver with Adswizz macros applied. The [tcode] part should be unique for your campaign - so please remember to replace it.
https://visitanalytics.userreport.com/hit.gif?t=[tcode]&rnd={random}&d={listenerid}&gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_394}
Questions
If you have any questions or need any further help, please do not hesitate to contact us at support@audiencereport.com
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