What is it?
A tracking pixel is nothing but a little piece of html-code containing a transparent image (1x1 pixel dimension), that can be inserted in any banner, blog, e-mail or webpage that supports html. Whenever a user sees the content through their browser, the tracking pixel will be requested from our server. Each request is written into a log-file that we can scan through and use for building reports.
How it looks
The tracking pixel code looks something like this:
A short guide
For a better understanding of how we use tracking pixels, we recommend reading our short visual guide here