AudienceReport has improved greatly during the last couple of years and we are working continuously on improving the time it takes to generate reports. By combining cutting edge technologies with in-memory storage and completely rethinking the way we process data, we have built a new fast report engine. Whether you edit tracking points or change the report period in a project you will have a recalculated report with fresh tracking data in a matter of minutes rather than hours or days.
In the table below you can see our improvements and current update times:
The data freshness representing the time from impression to report is 24 hours as we guarantee that tracking data will appear in the report within this time frame. However, you usually have to wait only 3-6 hours before the tracked impressions appear in the report.