Emediate

Go to the “Advertising”-section and click “Add campaign”.

Start with setting the “Campaign info”. The “More options” field is optional.

 

The “Name” field should (for your own convenience) be filled out with a name that includes the advertiser and the format of the banner. You could also include the dates. This way of naming will make it more manageable when you have a lot of campaigns. 

The field “First date” and “Last date” sets when the campaign will run. The campaign will start at 00:00 on the first date and runs until 11:59:59 AM on the last day.

The field “Priority level” enables you to rank your campaigns according to their importance. This determines how often the campaign should be displayed. In case of overbooked inventory, the priority level also determines which campaigns should have the highest priority in that case.

For more about the different priority levels and Sub Prio No, click the link below:

http://classroom.emediate.com/doku.php/manuals:advertising:add_campaign:add_campaign_info:priority_level:start 

The Sub Prio No can be used to diversify between campaigns that have the same priority level.

After this you set the campaign type. The banner is the most common one.

Then you set the pixel dimension, meaning the size the pixel will have on your website. It’s important that the dimensions are a) set correctly and 2) conform with the size of the banner. If not, the banner will be blurry.  

The “Order id” field is optional and can be left blank. It can be used internally and externally to track the campaigns.

When you’ve created your Campaign, you will be redirected to this overview: 

                                                                                                                   

Go to the “Creatives”-field in the top right corner and click “[Edit]”. This window will open: 

There are three different types of creative that you can implement:

[Image] : .gif, .jpg, png. – image file that can contain simple animations

[HTML] : if you have third party tags or af special HTML code that needs to be implemented

[Shockwave Flash] : .smf, a small animated file         

Implementing an image-creative:

 Click “[Image]”. This window will open: 

If you don’t select a name for the creative, the system will generate one. The name can be a maximum of 30 characters.

The click url specifies the webpage that the user will be redirected to, when clicking on the creative.

You can choose to either upload the image or to enter the url for the image.

The “Creative financials”-field is optional and enables you to set different financial values for different creative. To read more about this, click the link below:

http://classroom.emediate.com/doku.php/manuals:advertising:add_campaign:financial_figures:start

In the field “Creative Name” you can test if your creative works by clicking on the “[View]”-button that will appear when you’ve implemented the pixel. Click the banner an check if the links works and re-directs you to the right place.

Finally, go into the “Status”-field and “[Edit]” the status to “Approved” from “Reserved” and save.

If you’re implementing HTML or Flash, read more here:

http://classroom.emediate.com/doku.php/manuals:advertising:add_campaign:add_creative:start

 

In regards to event tracking in the Emediate system. Yout Emediate contact person can halp you get started and clarify what type of events will be possible for you to track besides impression and click tracking.

Attachments

Comments

Powered by Zendesk