Implementing click trackers

Some Adserver-systems need a redirect and a landing page in order to make a click tracking work. 

 

Implementing click trackers in ad servers, other than Sizmek and DoubleClick for Publishers (DFP) or DCM

In most other ad servers, it is simply possible to select to use your pixel as a click tracker. Just find the place to implement click trackers and put in your pixel from AudienceReport.

Google Ad Manager will introduce regular click tracking from October 30th 2018, from this point onwards you can use the regular click tracker from AudienceReport without any customization. 

Click trackers in Sizmek and DFP

If you are using Sizmek or DFP as your ad server, you need to build your own click tracker and provide it to them. Here is a quick guide in how to create a click tracker for Sizmek and DFP.

Please see below at the end of this text to receive information on how to make DCM redirects work.

First, here is an example of how a Sizmek and DFP click tracker looks like: 

 

The part that you have to replace is the t-code, and ensure you have your landing URL ready.

For Sizmek it is important that you leave the landing page section open since you add your landing page URL in the destination URL container in Sizmek, so it will be an empty ULR after the ;

In Google DFP/tag managers you add both the landing URL to the destination container in Google and the redirect URL from us including your landing page. 

The Landing page is simply the site where you want users to end after clicking at your ad. An example could be http://www.audiencereport.com 

Second, you need to type in the t-code of your tracking pixel. The t-code is found at the end of the tracking pixel created in AudienceReport. The Tracking pixel will look like this if your tracking pixel code/t-code is XXX123456 like below:

 

Please be aware that if you use any other web browser than Chrome, Firefox or Safari, you should use the following: 

First, here is an example of how a Sizmek and DFP click tracker looks like:

http://clicktrackingv2.userreport.com/?[t-code];[Landing_page]

The part that you have to replace is the t-code. It is important that you leave the landing page section open since you add your landing page to another place in Sizmek. For DFP you can add the landing page both to the destination URL container and in the redirect URL after the ;. 

The Landing page is simply the site where you want users to end after clicking at your ad. An example could be http://www.audiencereport.com 

Second, you need to type in the t-code of your tracking pixel. The t-code is found at the end of the tracking pixel created in AudienceReport. The Tracking pixel will look like this:

http://visitanalystics.userreport.com/hit.gif?t=XXX123456">

The t-code will be the part after, “t=”. Hence, in this case, the t-code will be XXX123456.

To learn more about t-codes click here.

By using the above information, it is now possible to build the click tracker for Sizmek. In this example the click tracker will look like this:

http://clicktrackingv2.userreport.com/?XXX123456;

This click tracker is to be send to Sizmek, or implemented directly to the system.

Below is an example of both impression and click tracking added directly to Sizmek.

Input below from DFP

To track clicks in DFP, Publisher has to use DFP click macro within the third-party code. So, the Publisher has to work with the creative providers and check for the correct placeholder for the click macro in the tag. Once the click macro is implemented in the tag, DFP will count the clicks accurately upon performing the click actions on the creative. I've implemented a sample code as a reference here:

<a href="%%CLICK_URL_UNESC%%http://clicktrackingv2.userreport.com/?XXX123456;https://www.audienceproject.com/" target="_blank">

<div style="width:728px; height:90px; position:absolute;z-index:100005">

</div></a>

<iframe height="90" width="728" src="https://storage.googleapis.com/gtech-pds-hyd/Brindha9/2017/August/Bold_728x90_111015.gif" frameborder="0" scrolling="no" allowTransparency="true"></iframe>

<img src="https://visitanalytics.userreport.com/hit.gif?t=XXX123456&event=click">

Input below from DCM

1) Re-write Audience Project ClickTracker to a redirect URL in this format (http://clicktrackingv2.userreport.com/?XXX123456;https://www.audienceproject.com/) - it is very important that this is the correct and final landing page that has been added to the redirect URL.

2) Add the redirect a the landingpage in DCM as if you would add the landing page on a creative.

NOTE:

- Normally you would add your own landing page on the creative and insert a ClickPixel via "Event Tags" in DCM, but this part is currently not working - hence this work around.

- It do become a bit more complex to handle the landingpages in DCM, since you will see the full redirect URL from AudienceReport when editing the landingpage.

Questions?

If you have questions in regards to creating click trackers, please do not hesitate to contact our support team at support@audiencereport.com

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