Event tracking in various adservers
Different adservers have different functionalities; this will affect your ability to handle event tracking. Many adservers are able to handle some type of event tracking others do not have those functionalities yet.
AudienceProject have made it possible to measure the different type of events as a part of your AudienceReport measurement.
When you want to track an event you therefor need to ensure your adserver is able to handle this feature and to consult with the adserver to ensure the tracking pixel or script is implemented correctly to ensure a good campaign measurement.
If you need information regarding a specific adserver this is our guides on adserver implementations: Adserver Implementation