When you first sign into your account through AudienceReport with your personal information you will access a screen with all your projects. To add a project, simply click the green “+” button in the top right corner. This will take you to the "Create a project" page. Here you will have to go through four different steps when creating your project; “Project details”, “Tracking points”, “Target group” and “Report period”. Below is a description of each step.
Project detailsThis is where you choose a name for your campaign and the country it will run in. Furthermore you have to select the type of campaign you want to run - either Standard or Integrated.
We also recommend adding some "labels" to your project, which will make it a lot easier to organize your projects later on - especially if you have a lot of them! Continue to the next step when you're ready.
Tracking pointsThis is where you add tracking points to the project. A tracking point is basically just the placement where you want your campaign to run - like BBC.com, wired.com and so on. Add tracking points by clicking the green “+” button in the middle of the screen.When doing this the "Add tracking points" window will appear. You can enter tracking points line-by-line or copy and paste them from a document like Excel if you want. When you're done, simply click "Add to project" and continue to the next step.
If you want to track more than one event (i.e. both clicks and impressions), you are now able to select it. Just click on the pencil next to the tracking point.
Select the events you want to track from the list that will appear. Then click close.
It is important to note, that the pixels should still be implemented in line with the event you want to track. The tracking pixel should be implemented in your ad server. Selecting the event in AudienceReport will not ensure the implementation.
Target groupThis is where you select which target group you'd like to aim for. There are two different target group sections: “Demographics” and “Custom Segments”.
In the Demographics section you can edit your target group on seven different socio-demographics; “Gender”, “Age”, “Education”, “Employment”, “Income”, “Children” and “Household size”. By selecting demographics you will then be able to have an overview of your campaign’s reach. You can change the target group at any time; before, during and after your campaign.
The “Custom Segments” section allows you to edit your target group on “Ownership” segments and “Purchase intent segments”. There are a number of options you can choose from. You can select “summerhouse” or “car” in the ownership segments and “travel” and “new mobile” within the purchase intent segments.
Depending on what combination of demographics and segments you select, we will use this to measure how successful your campaign is. Continue to the next step when you're done.
Report periodIn this step, you have the option of selecting a report period of maximum 12 weeks. I you don't set the reporting period it will be set automatically as the latest date the campaign is tracking events and 12 weeks back. Just click the tab in the middle of the screen.When doing this a window with a calendar will appear and you can choose which weeks your campaign should run. This is optional, but please note that if you don't set this, we will automatically begin the period once we start logging impressions on your tracking points.
Quality metricsWhen setting up your campaign, you'll have the option to select if you want to include our quality metrics in your report. You have the possibility to include three different metrics (Geo compliance, transparency and in-view, what will contribute to your overall quality score. If you want to exclude all or selected metrics, simply deselect from the slider next to the given metric. As with the target group, Quality metrics can be included and excluded from your report at all time.
The final step is to choose if you want to set-up an export to Techedge AxM for your campaign. If you want to create an export, simply click the plus and follow the instructions. Most importantly, select which trackpoints should be included in the export and for which period. Once the export has been created you will get a line in this tab displaying the export details.
NOTE: For further readings on when your changes are updated in our system please read this article.