Will ad blocking affect the output of my AudienceReport?
No, ad blocking will not affect the output of your AudienceReport.
Our panel includes a sample of the online population, including those who use ad blocker on some, or all of their devices. This is because although a person claims to have ad blocking technology installed, it will not automatically qualify as a reason for removing said person from the online universe, as they might still be exposed through other devices or as a result of an ad blocker which is not 100% effective.
As pixels are fired along with the creatives, they will only be triggered if the creatives are shown. This means that if creatives are blocked by an ad blocker, the pixel won't be triggered either.
With this approach, AudienceReport will measure the exposed target-audience correctly.