Missing tracking pixels

Why am I missing a tracking pixel?

There can be different reasons why a tracking pixel is missing from a campaign. 

One of the most common causes of this issue is that the creator of a campaign/pixels closes the browser without pressing the "save" button in the top-right-corner in AudienceReport. Then the trackingpixels will be created without being pinned to the campaign. 

Another common cause of a missing trackingpixel is if a campaign has been automatically created through an adserver. Then the automatically created campaign will always owerwrite any manual changes made in AudienceReport, such as the creation of pixels. 

Depending on your set-up, a campaign often has a diffrent name in AudienceReport than in the adserver when automatically created through an integration. This means that the campaign you are looking for might have a slightly different name from when you created it in your adserver. 

If none of the above are the causes of the trackingpixel being lost, please feel free to contact our client service team at support@audiencereport.com to find the cause and ensure that the issue does not reoccur. 

How to retrieve lost trackingpixels:

As long as the trackingpixel has been created in AudienceReport, it should be possible to retrieve, and reattach it to a campaign. 

If the campaign is automatically created through an adserver, you will need to duplicate the campaign and add the tracking pixels in the duplicated version.

When adding an already created tracking pixel, you will need to know the pixel code. This appears in the trackingpixel after "t=", and often has the following format (though this may vary): XXX12345678

Go into the campaign where you want to add the tracking pixel. Press "Actions" in the top-right-corner, and then "Edit campaign". Now press "tracking points" on the left-hand-side, and then press the green "+" button in the top-right-corner. Now you will need to enter the tracking pixel in the following format: tracking pixel name;pixel code

First insert the name of the tracking pixel, then a semicolon and at the end, the pixel code.

Example: My tracking pixel;XXX12345678

where "My tracking pixel" is the name, and "XXX12345678" is the pixel code.

The tracking pixel name can be anything you chose. It does not have to match the original tracking pixel. The pixel code, on the other hand, have to appear exactly as in the original tracking pixel. This will allow you to retrieve any potential data that the tracking pixel might already have tracked. 

If the adding of the tracking pixel is successful, a green checkmark will appear next to it. If not, a red "i" will appear. If you click this you can read about why this did not work. 

You can add a list of several missing / already existing tracking pixels by pasting them in, in a row, in the correct format. 


Tracking pixel 1;XXX12121212

Tracking pixel 2;XXX34343434

Tracking pixel 3;XXX56565656

Tracking pixel 4;XXX78787878

When you have added all the tracking pixels you need, press "Add to campaign", and at the very end, press "save" to ensure that the pixels will be added to your campaign. 

I do not know my pixel code

If you do not know, or are unable to find out what your pixel code is, it is often because it is automatically created though an adserver. If this is the case, there is still no need to panic. 

The pixels that are automatically created through an adserver are made up from 3 components: 

  • The AudienceReport CID - a code made up by 3 letters. This is the same for all campaigns in  one account, and appears when logged in to AudienceReport in the top right corner between the company name and your name.
  • The adserver prefix: "adf2" for Adform and "fta" for DFP
  • the adserver campaign ID
  • the adserver line-item ID

Here is it important to point out that the adserver campaign ID is different from your adserver account ID. While the account ID often has the following format: XXX-XX-1234, it is the campaign ID (made up of 7 or 10 numbers) the trackingpixel contains. 

Below we are demonstrating what tracking pixels created through Adform and DFP looks like.

Automatically created pixels through Adform have the following format: [CID]adf2-[adserver campaign ID]-[adserver line-item ID]. Example: XXXadf2-1234567-7654321

Automatically created pixels through DFP have this format: [CID]dfpft-[adserver campaign ID]-[adserver line-item ID]. Example: XXXdfpft-1234567890-0987654321

Please feel free to contact us at support@audiencereport.com if you have any questions.



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