When Custom Segments have been activated in your AudienceReport account, a wide range of custom segments is made available for you when editing your target group.
By default, you can choose between the following segments already made available by UserReport surveys data:
- Ownership: Car
- Ownership: House
- Ownership: Summerhouse
Purchase intent segments
- Purchase Intent: New Car
- Purchase Intent: New Mobile
- Purchase Intent: TV Provider
- Purchase Intent: Travel
The household Grocery buyer segment
Housing: dwelling type segment (only available for DK)
On the other hand, if you have your own system/CRM data you can also implement these as custom segments.
You can follow a link to learn more about how to implement your own custom segments here: https://audiencereport.zendesk.com/knowledge/articles/214251866/en-us?brand_id=2765416