Understanding your Integrated Report

Where can I find my integrated reports?

In the AudienceReport campaigns dashboard, you will be able to see both the standard AudienceReport campaigns and the Integrated Reports. The “Type” column will show you which campaigns are standard and which ones are integrated reports.

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Please notice that integrated reports are updated on a daily basis.

1. Overview

This tab consists of three different elements; “Overview”, “Total impression buildup” and “Impression details”.

Overview

This tab provides you with a quick overview of key numbers:

  • Target group reach: the percentage and number of people reached in the target group.
  • Total of events: the total events delivered by the campaign.
  • Campaign frequency: the frequency of the campaign based on the sample size.

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Total event buildup

This section shows you a graph of the development of impressions during the reporting period. The graph is divided into total impressions and impressions in the target group. When moving your marker over the graph, you will see the number of total impressions, impressions in the target group and the weekly increase of impressions for each individual week.

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Event details

This gives you an overview of each of your sources and their number of events. Again, the number of events is divided into total events and events in the target group. 

Please notice that you won’t be able to see the number of events per tracking point. In order to do this, you will need to look at your standard AudienceReport campaign.

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2. Profile

The profile tab consists of two different elements; "Common affinity profile" and "Profile details".

Common affinity profile

This provides you with a quick overview of the overall campaign audience. You will also find a common affinity profile for each of the sources the campaign is running in (AudienceReport, YouTube and Facebook).

The common affinity profile measures the campaign’s audience relative to the online population, based on the gender and age variables, where the average online population is set to 100. Read more

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Profile details

This section shows you the proportion of your sources in relation to both gender and age variables.

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3. Reach

The reach tab consists of two different elements; "Reach buildup" and "Reach details".

Reach buildup

This section shows you how the campaign’s reach has developed during the weeks it was running.

The graph shows the reach of the overall campaign and the reach for every source the campaign is running in (AudienceReport, YouTube and Facebook).

When moving your marker over the graph, you will see the percentage of people reached in your target group and the incremental reach for each individual week.

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Reach details

This gives you an overview of each of your sources and their reach, unique reach and frequency. The unique reach indicates the reach of the specific media (source) and takes possible double coverage into account - as a person can be exposed to more than one placement.

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4. Affinity

The affinity tab consists of two different elements; “Best performing sources” and “Affinity details”.

Best performing sources (sorted by affinity)

This gives you an overview of the performance of each of the sources in your campaign. Here, the affinity is an index of how well you are at reaching your selected target group with your campaign, in total and for each specific source. The total affinity is made up of the weighted average of all the campaign sources.

If you have not defined a target group for your campaign, the affinity for all media will be 100. This is due to the fact that by not defining a target group, you automatically target the entire online population.

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Affinity details

This gives you an overview of each of your sources and their share of events in the target group upon which the affinity is based.

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