Sizmek Ad Suite Tracking

Automatically - using event rules

For impression and click tracking, Sizmek supports event rules on a campaign level. To set this up, you cam follow this step-by-step guide: 

  1. Go to "Campaigns"
  2. Select the campaign you want to edit
  3. Press "Edit"
  4. Go to "Click-through & events"
  5. Select "Event Rules"

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Please keep in mind that when setting up event rules, you will need to define these before assigning and attaching ads to the campaign. 

You can read the official documentation here: https://support.sizmek.com/hc/en-us/signin?return_to=https%3A%2F%2Fsupport.sizmek.com%2Fhc%2Fen-us%2Farticles%2F360028001811#UUID-613b21d3-e39a-82ef-e153-760f18cc78d6

In-Banner + Tracking

When having set impressions and clicks up, your "Event rules" page should look similar to the one below: 

image_preview-3.png

 

Impressions 

For impression tracking, simply paste one of the following snippets in the Code box.
Impression tracking (site level): 
<script src="https://visitanalytics.userreport.com/hit.js?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]"></script>
Impression tracking (placement level): 
<script src="https://visitanalytics.userreport.com/hit.js?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]"></script>
image_preview.png
Please note that CID should be replaced with your personal three-letter identifier.

 

Clicks

Click tracking (site level): 
<img src="https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=click">
Click tracking (placement level): 
<img src="https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=click&event=click">
image_preview-2.png
Please note that CID should be replaced with your personal three-letter identifier.

In stream: 

You can use the method described above for In-Banner impressions and clicks, but for video you will need one rule for each individual video event you want to track, impressions and click included: 
Type
Value (placement level)
Impression
https://visitanalytics.userreport.com/hit.js?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]
Click
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=click
Video start
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=videostart
Video first quartile
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=video25pct
Video midpoint
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=video50pct
Video third quartile
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=video75pct
Video complete
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=videocomplete

Please note that CID should be replaced with your personal three-letter identifier.

Type
Value (site level)
Impression
https://visitanalytics.userreport.com/hit.js?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]
Click
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=click
Video start
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=videostart
Video first quartile
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=video25pct
Video midpoint
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=video50pct
Video third quartile
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=video75pct
Video complete
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=videocomplete

Please note that CID should be replaced with your personal three-letter identifier.

Here is an example of what in-stream video tracking implementation looks like:

image_preview-4.png

 

Manually - Using the spreadsheet

  1. Go to "Campaigns"
  2. Select the campaign you want to edit
  3. Press "Edit"
  4. Go to "Click-through & events"
  5. Select "Spreadsheet"
  1. Click Add Events
  2. Under General, add a column for Impression Tracking and one for Click Tracking
  1. Under In-Stream ads, add a column for each of the following event types: "Ad Video Start", "Ad Video First Quartile", "Ad Video Midpoint", "Ad Video Third Quartile" and "Ad video Complete"
  1. Click Add.
  2. Update the values in the different columns in the following way 
Type
Value (placement level)
Impression
https://visitanalytics.userreport.com/hit.js?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]
Click
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=click
Video start
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=videostart
Video first quartile
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=video25pct
Video midpoint
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=video50pct
Video third quartile
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=video75pct
Video complete
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=videocomplete

 

 

Type
Value (site level)
Impression
https://visitanalytics.userreport.com/hit.js?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]
Click
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=click
Video start
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=videostart
Video first quartile
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=video25pct
Video midpoint
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=video50pct
Video third quartile
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=video75pct
Video complete
https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=videocomplete

 

Please note that CID should be replaced with your personal three-letter identifier.
  1. Click "Update Ads"
Please feel free to contact support@audiencereport.com if you have any questions. 

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