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  1. AudienceReport
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  3. Quality

Quality

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  • Viewability tracking using AudienceReport measurement script
  • What is Quality?
  • How the Overall Quality Score is calculated
  • What is a good Quality score?
  • How Transparency is measured
  • How Viewability is measured
  • What is a hidden referrer or a generic referrer?
  • Why is there a discrepancy between the impression count in the Quality tab and the rest of the report while my campaign is running?
  • When is a tracking point considered to be violating Geo Compliance/Transparency/Viewability?
  • Why can’t I drill down on some countries to see in which regions my impressions are loaded?
  • What is the difference between no referrer and other referrers (in the tracking point violations table)?
  • Will my viewability score of 0.0 affect the overall Quality score if I didn’t implement in-view tracking?
  • Why is my overall score not that bad when almost all my impressions are of low quality?
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